axel

Rebranding for a company dealing with digital security. Axel Soft wanted to change external perceptions: from a provider of a certain security product (ESET Antivirus) to a trustworthy business partner.

The dynamic brand identity is centered around the ideas of protection and trust.

The ownable symbol and visual language are suited for an agile, tech-savvy and friendly team.

year: 2017

identity design proposal, agency: brandfusion