fundatia inovatii sociale
Identity redesign for an NGO guided by strong principles. Fundația Inovații Sociale Regina Maria develops social and medical programs for the least fortunate. Its members are inspired by Queen Mary of Romania and her religious beliefs (The Bahá’í faith).
The old logo was sloppy, hard to read, and slightly aggressive. It needed to be redesigned to ensure the NGO with a functional, more balanced and clearer identity.
The nine-pointed star and the lotus flower were used to create a unique symbol. Friendlier, powerful, visible.
identity design, agency: brandfusion