vivelis

Identity and master packaging design for a frozen food brand. Vivelis targets nowadays consumers in search of tasty alternatives to homemade fresh food.

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The symbol and the colors reflect the brand idea – at the peak of freshness. The typeface and the graphic device ensure shelf visibility and suggest the food industry.

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Colors and patterns are used to differentiate between product categories. The detailed rules of differentiation for several types of packaging are accommodated by the master packaging guide.

year: 2017

brand identity design, agency: brandfusion