Identity and master packaging design for a frozen food brand. Vivelis targets nowadays consumers in search of tasty alternatives to homemade fresh food.

The symbol and the colors reflect the brand idea – at the peak of freshness. The typeface and the graphic device ensure shelf visibility and suggest the food industry.

Colors and patterns are used to differentiate between product categories. The detailed rules of differentiation for several types of packaging are accommodated by the master packaging guide.

year: 2017
brand identity design, agency: brandfusion